Xiaomi Tag: Cheaper Alternative To Apple AirTags Becoming Global Soon

Xiaomi has officially confirmed the global release of its new smart tracker, the Xiaomi Tag, scheduled for February 28, 2026. The announcement is set to take place during the Mobile World Congress (MWC) in Barcelona. This move positions Xiaomi to compete directly with established trackers like the Apple AirTag and the Samsung Galaxy SmartTag 2.

The Xiaomi Tag features a compact, rounded design reminiscent of Samsung’s latest offerings, sporting a silver-colored plastic frame with the brand logo centered on the face. One of its primary selling points is its lightweight construction. Weighing only 10 grams, it is lighter than both the Apple AirTag (11g) and the Galaxy SmartTag 2 (13.7g). The device measures 7.2 mm in thickness and is expected to include water and dust resistance.

Connectivity and Battery Life

To ensure broad appeal, Xiaomi has engineered the tag to be compatible with both Apple’s Find My ecosystem and Google’s Find My Device network. In terms of hardware, the tracker utilizes:

• Bluetooth 5.4 and NFC for proximity tracking.

• CR2032 coin cell battery, providing an estimated lifespan of up to one year.

Notably, the standard Xiaomi Tag lacks Ultra-Wideband (UWB) technology, which is typically used for precision “point-to-point” finding. Industry analysts suggest a more advanced “Pro” version may be released later to include this feature.

Pricing and Availability

The Xiaomi Tag has already seen a soft launch in select European markets. The single-unit price is set at €17.99 (~$21), instead of the $29 asked by Apple for the AirTag, while a four-pack is available for €59.99 (~$70) while the AirTags bundle costs $99.

While the global rollout begins at the end of February, specific release dates and pricing for other regions, such as the Americas, have yet to be confirmed.

Filed in General. Read more about Xiaomi.