Netflix Enters Video Podcast Market With New Original Shows

In a move to broaden its content strategy beyond movies, TV shows, and mobile games, Netflix has formally announced its entry into the video podcast industry. The change represents a new direction for the streaming service and includes original and exclusive productions with well-known figures from sports and entertainment.

The popularity of audiovisual podcasts has led to a rise in the demand for content that is more casual, recurring, and personality-driven. With this launch, Netflix seems to be putting itself in a position to compete in a market that has grown in popularity across platforms like Spotify and YouTube. Offering series that promote consistent viewing habits will help the company expand its catalog, draw in new creators, and boost subscriber engagement.

Known for his work on Saturday Night Live, comedian Pete Davidson hosts The Pete Davidson Show, one of the highlights of Netflix’s new video podcast lineup. Weekly episodes of the show will debut on January 30. It will be broadcast on a weekly basis and will consist of unscripted conversations and a casual format. The podcast was a natural fit for Netflix, as it provided a fun environment in which he and his friends could freely discuss a diverse array of topics.

Additionally, Michael Irvin, a former NFL player and Hall of Fame member, will serve as the host of The White House, a sports-themed video podcast scheduled to premiere on January 19. The program will release two episodes each week and will center on debates and analysis related to sports and current events in the athletic world.

Netflix has been getting closer to podcasts by teaming up with well-known media companies like The Ringer, Barstool Sports, and iHeartMedia. These agreements, which have mostly involved sports-related content, seemed to be a trial run before the business committed to

With shows created especially for Netflix, the new releases mark a more substantial advancement. According to reports, the company reportedly reached out to major talent agencies last year to find creators interested in making exclusive podcast content. This suggests that the segment has a more structured long-term plan.

Filed in Cellphones >Computers. Read more about Netflix, Podcasts and Streaming Video.