Meta is giving its AI slop feed an app of its own

Meta is developing a standalone app for Vibes, its feed of AI-generated videos, according to reports from TechCrunch and Platformer. Vibes was introduced as a feature in the Meta AI app in September 2025. Similar to OpenAI’s Sora app, Vibes lets users prompt Meta AI to create TikTok-style vertical videos.

“Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum,” Meta said in a statement. “We’ve seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment. We will look to expand the app further based on what we learn from the community.”

Meta has yet to share specific numbers for how many people actually use Vibes, but the company does claim that Meta AI usage has continued to grow since Vibes launched. Breaking the feature out into its own app could allow Meta to add more functionality without cluttering the existing Meta AI app. The company believes AI-generated content will be the next big source of engagement on platforms, and said in an October 2025 earnings call that it planned to push more AI images and videos into its recommendation algorithm. A dedicated app for creating videos like Vibes could be one way Meta hopes to do that.

As Meta’s main competitor in the burgeoning field of AI-first social media, OpenAI has continued to iterate on its Sora app, adding ways for characters and pets to cameo in videos, and signing a deal with Disney to allow users to generate content with Disney characters. Considering the company has licensed celebrity likenesses in the past, it doesn’t seem impossible that Meta could pursue similar deals. Whatever happens, AI-generated videos appear like they’ll be increasingly inescapable.